I knew what I ‘did,’ but never really thought about the ‘why.’

In many cases, businesses/ employees have no idea ‘why’ they do what they do. I knew what I ‘did,’ but never really thought about the ‘why.’

Over the last few years, I really wondered ‘why’ I was  in business.  It had to be about more than just selling insurance.  I sat down and thought about what I specifically did that made me feel fulfilled.  A few things really came to mind, and I was able to put these down into a couple of categories.

Kimberly BrustFirst, the reason I get up every morning before the sun is for my family.  I want to be able to provide financially, have the freedom to be a mom and show up at school events and provide an education that will ensure their future success.

The second thing I have always strived for is education.  To provide an education and continue to learn on a daily basis for both myself and my children.

These two things were at the core of my being.  I wondered how that translated into business, because in essence, I am the business.  Much of why I own my own business is not  because of the money, freedom or prestige.  My fulfillment comes from being able to provide flexibility for team members to be parents and provide educational opportunities.  I have always done these things; however, once I recognized it, I wrote it down as part of the core values of my business.

Having this in writing also helped me create my vision and mission statements that were consistent with what I wanted the business to be. Putting this into words for my business has helped me in creating a branding strategy and a marketing plan.  Not to mention, I also use these concepts when we talk to our clients, train my team and decide which community service events to participate in. Having a clear focus will create a clear brand identity for your business.

‘Why’ is the reason….What is yours?

Creating a buzz……¯`•.¸¸.ஐ

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