Not that kind of branding…. creating your image is what can set you apart from your competition. This takes some thoughtful reflection on what it takes to be the authentic “YOU.”
To begin with, you can look at your core values. These are values you use that guide most of your life decisions. An example would be education. I have always loved learning new things; in my 40s I got my MBA; last year I learned to Salsa and have begun reading anything to help me in my self discovery. I always say to my kids, “when you stop learning, you are dying.”
I have 5 that are the guiding values for my life. I suggest having at least 3-4. Write them down; with every decision, ask yourself, “is this in line with my core values?” As we move forward, this will be the foundation for our image we portray in our marketing and will be how we handle objections, validate ourselves and create relationships.
Would love to hear your core values and how they guide you.
Creating a buzz……
Life has changed so much over the last 2 1/2 years. Those things that I worried about never came to fruition. Some things I thought would be my stabilizers were never really there.
I was reflecting one day when my daughter came up and asked what I was doing. I told her that I was simply thinking about the last couple of years. I explained that I felt I had made some pretty big/bad mistakes and that I worried that the scars might affect my children in a permanent and negative way.
As with all my children, she was not afraid to be painfully honest. She said, “Mom, I have seen you down twice in my life (18 years), and each time you come back better than before. It is your resilience that I admire so much.”
Resilient? Me? I really thought it was so much less than that. I just get up everyday, faced with what needs to be done and know I can do it. I had not seen myself as she had. I simply saw the day to day. As I have said before: “small steps taken consistently over a long period of time with faith and burning desire,” kept me focused on just what I could do today.
Life knocks us all down and it is how we handle the aftermath that counts. From her point of reference, that ability to never give up, keep pushing forward affected her in such a positive way. In her I saw a reflection of myself. For that moment, I know that I had given a gift that would take her a long way on her journey.
What lasting gift have you given through your journey?
Picture from pin by Anya Griffin on yoga life | Pinterest
What does it mean to be yourself? Who else could you be? This isn’t a masquerade. It seems to me that I have always tried to please others and fit in. Was I born like that or was I conditioned? I think there was a combination of things.
First, growing up in a small southern town appearances were everything. You never let anyone see a flaw. You leave your home fully dressed, make up on and hair done. You want to be the smartest kid in school, but you are told that you don’t work up to your potential. You are told you don’t practice the right religion, so you are relegated to the back of the room to teach yourself. Because your parents have a drink at night before dinner, there are kids that can’t come to your house. So you learn pretty quick to cover things up. Smile and never let them see the real you.
But then there was the self confidence issue. I could have used a whole lot more than I had. Every time I looked in the mirror, I said things like, “you are too fat, your hair won’t cooperate for the perfect “Farrah Fawcett” style,” and how you did not work up to your potential….focused on the bad and then spent so much time trying to cover that up as well.
After years and years of this, I forgot what made me, me! I had to remove that mask and start being myself, say no when I wanted, be angry when I wanted and do things the way I wanted, not what was expected.
Guess what? My confidence has grown. I feel happy, even exuberant. A couple of different people that I see only occasionally have said, “something is different about you; did you change the color of your hair? You look great.” It is just the happiness that shows on my face.
BE YOURSELF, EVERYONE ELSE IS TAKEN.
Creating a buzz…
I took a test to see if I was having a midlife crisis. Why would I do that, you ask? Well, I in my 50’s, shouldn’t I be?
Well the test said no. Hmmmmm.
That got me thinking about what is a midlife crisis and how does it affect women? Growing up in the 60’s and 70’s, as young women, we were told that we could be anything, do anything, have anything… REALLY? We saw our mothers keep a clean house, have dinner on the table at the same time every night and be involved in school activities. Many times they would have a job such as a nurse, secretary or teacher. Roles that were considered feminine by that generation. Smart women were simply kept back from achieving really financial success in their career.
Now, as their daughters, in our 50’s and 60’s we might have an empty nest, achieved success in our business ventures, be married or divorced and are still looking for what is next? We are restless and asking: Is this all there is? Now what?
We have held our standards so high that the dream of having it all was an impossible task. The perfect family: can I say let’s put the fun back in dysfunctional? The greatest career: I have been doing the same thing for 30 years. The perfect house: 3 kids, 2 dogs, need I say more. A perfectly prepared meal every night at 6:00 pm: I hate to cook.
For me, I had to get my nose bloody. I was totally lost as a person. I did not know who I was or what I wanted with MY life. So instead of a midlife crisis, I call it a midlife quest. A quest to redefine myself, my way. I don’t want my identity to be defined by others, my job or what I like to do. It should be defined by the values I hold.
More on values soon…
Creating a buzz…..